When setting up a product catalog feed for advertising on search engines or social media platforms that require it, providing accurate and detailed meta attributes is crucial for ensuring your products display correctly in search results. Each attribute helps the platform (Google, Bing, Pinterest, Meta) understand your product and match it to relevant queries, maximizing your campaign’s effectiveness. Below is a comprehensive list of attributes you need to include, organized alphabetically, with a brief description for each.
Stable Attributes
These meta data fields are generally stable attributes that most advertisers and retailers do not modify often.
Product Title: The name of the product that appears in the ad.
Title: Another name for “Product Title,” used interchangeably in feeds.
MPN: The Manufacturer Part Number for products without a GTIN.
Description: A detailed overview of the product to help potential buyers understand its features and benefits.
Brand: The brand name of the product, helping build trust and recognition with shoppers.
Google Product Category: A predefined category from Google’s taxonomy to help classify the product accurately.
GTIN: The Global Trade Item Number (barcode) for uniquely identifying the product.
Image Link: The URL of the primary product image, used in the ad display.
Additional Image Link: If you have another view for images.
ID: A unique identifier for each product in the feed.
Ad Link: The URL of the product’s landing page on your website with ad UTM parameters. This can also be configured by using tracking templates within the campaign and ad group settings.
Link and Mobile Link: The URL of the product’s landing page on your website.
Fluctuating Attributes
Price: The price of the product, displayed to shoppers.
Sale Price: A discounted price, used when the product is on sale.
Availability: Indicates whether the product is in stock, out of stock, or on preorder.
Condition: Specifies the product’s condition, such as new, refurbished, or used.
Custom Label: A label used for internal campaign organization and tracking.
Item Group ID: Groups related variants (e.g., color, size) of the same product.
Shipping: Shipping costs and details for the product.
Shipping Weight: The weight of the product for calculating shipping costs.
Tax: Applicable sales tax information for the product.
Variant Attributes: Attributes like size, color, and material for products with multiple variations.
Other Features
Regional Availability and Pricing
Loyalty Pricing
Energy Efficiency
Loyalty Points
Destination Attribute
Specific Vendor Requirements
Below are the specific vendor requirements for feed specifications.